Hey Gorgeous is one of the largest south asian lifestyle and shopping events in West London with a footfall of over 7,000 people across the weekend and over 100+ exhibitors. We created a full social media strategy for Hey Gorgeous, including a comprehensive influencer strategy to drive footfall. On-site over the event weekend, we directed a video crew and conceptualised over 50 reels to feed content through to their next event cycle. Each piece was intentionally created with hooks and storytelling to captivate the audience.
Status: Completed

Through strategic guidance, we doubled The Study Pod’s Instagram engagement and inquiries. We coached founder Sonal into confidently stepping in front of the camera to build community trust. We also developed full event strategies for two activations: Hey Gorgeous (March 2024) and a Westfield takeover, complete with lead-gen materials, stand direction and follow-up support. Status: Active

We developed The StudyPod's first emotive, non-verbal ad campaign. Designed as a versatile video billboard and praised at Westfield for its silent yet clear storytelling.

Status: Completed

We developed a bespoke event strategy tailored to the fast-paced and high-end environment of Westfield. The goal was lead generation and social media following. We redesigned their visual displays, adapted previous content for a new audience, and built live marketing tools for real-time engagement.

Status: Completed

ALB Consults provided end-to-end event strategy for The Study Pod’s presence at Hey Gorgeous. We developed a full brief, coached the staff on how to communicate offers and USPs effectively, and adapted display materials for maximum engagement. This resulted in increased footfall and improved lead generation. Status: Completed

Currently acting as Machinery World’s interim marketing manager. Work includes social media relaunch strategy, content planning for Instagram, LinkedIn and YouTube, and a full audit of marketing processes. Two full content shoot days booked to support their relaunch.

Status: Active

Supported the brand pivot from old premises to The Clubhouse through a content transition campaign. Created six key video concepts: three for the closing and three launching the new brand presence. We're now building out long-term content pillars and bringing the team to the forefront using EGC.

Status: Active

We're revamping Asian Bride Sorority’s digital presence through strategic positioning, curated content, and shoot execution to reflect its evolving brand identity.
Status: Active

This fashion & lifestyle platform showcases over 100+ concept-led content shoots. ALB Consults handled creative direction, scripting, styling, and production. Content regularly ranks high for views and engagement, helping shape our strategic foundations today.
Status: Internal, Active

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Coaching & Personal Brand Clients (Ongoing) Services: 1:1 Social Media Coaching & Brand Growth Support

We have supported content creators and entrepreneurs to build personal brands, monetise their influence, and grow their communities. This includes:

• Anjali Parekh (Content Creator & Business Owner)

• Veena Nayyar (Founder of Pretty Perfect London & Podcast Host)

• Vallisa Chauhan (BBC Asian Network Presenter)

• Cooking with Sonal (Food Creator)

• Jaimini Mistry (Makeup Artist & Bridal Specialist)